All You Need to Know About MP Birla Cement

 Belonging to the age-old entity of Birla Corporation, MP Birla Cement is India’s prime leading manufacturers of quality cement today. It has 10 plants that are scattered across 7 locations in the county which boast an installed capacity of 15.5 million tons and the latest in technology and infrastructure. This advanced setup has paved the way for some of the most iconic cement products to hit the Indian market.

Here are a few that you may be familiar with:

  • MP Birla Cement Unique (PSC)

  • MP Birla Cement PSC (PSC)

  • MP Birla Cement Samrat (PPC)

  • MP Birla Cement Perfect (PPC)

  • MP Birla Cement Ultimate (PPC)

  • MP Birla Cement Chetak (PPC)

  • MP Birla Cement Multicem (PPC)

  • MP Birla Cement Concrecem (OPC) 

Each of its brands is engineered with an end goal of guaranteeing excellence in performance. To ensure this, they are first strictly tested and approved for basic requirements. Some of these include crack and corrosion resistance, durability and strength among others. Hence, it has truly earned the honour of being the best cement company in India!

Surprisingly, Birla Corporation was actually called Birla Jute Manufacturing Company back in 1919. It was only in 1998 that its name changed. However, all credit goes to the late Shri Madhav Prasad Birla. It was due to his efforts and endeavours that the company actually diversified and transformed into a leading multiproduct corporation with widespread activities.

While jute was its starting point of success, it proudly stands as the best cement brand in India today. In fact, manufacturing cement is now the company’s core business activity. Today, the company ranks among the top 7 cement manufacturers in the country. MP Birla Cement now enjoys a distinguished place as a co-leader in the Central India markets and Bihar in the East.

Here are the locations of its cement plants:

  • Satna (Madhya Pradesh)

  • Maihar (Madhya Pradesh)

  • Raebareli (Uttar Pradesh)

  • Kundanganj (Uttar Pradesh)

  • Chanderia (Rajasthan)

  • Butibori (Maharashtra)

  • Durgapur (West Bengal)

But MP Birla Cement is more than just the best cement manufacturing company in India. Putting emphasis on deepening channel relationships, it has the support and favour of more than 1,00,000 masons, engineers and contractors. The company has direct communication links with them and this shows in the increasing recommendation scores for MP Birla Cement brands.

Take MP Birla Cement Samrat for instance. Hailed as a market leader in heartland India, it has stood as the first choice in the country’s most densely populated state of Uttar Pradesh. Its proven strength and quality has an everlasting trust that contributes to its preference for generations. While its early strength and faster strength make it highly popular, it stands true to its proposition of ‘Tajurbe ki taaqat’ or ‘The strength of experience’.

Each brand comes with excellent features of its own, but all of them share the common purpose of ‘Cement se ghar tak’. Putting the customer of the centre of its business, each of its cement brands caters to the preferences of the customer as well as various construction needs, climatic conditions, etc. Hence, the well-deserved success of MP Birla Cement stems from the neat combination of quality products dedicated to the ‘heart and strength’ of the brand – the customers.

Construction is not just about brick and mortar. It’s about building hopes and cementing dreams, which is the true purpose and vision of the MP Birla brand. Hence, it’s not surprising to hear that it regarded as the best cement brand in India. After all, quality never fails to be recognized.

So place your faith in MP Birla and see for yourself how dreams become a solid reality!

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